Activity-based Advertising: Techniques and Challenges
The technology of advertising is vital because of its financial contributions to communication and information technology services and products. Advertising research is good for financial reasons and...
View ArticleYahoo’s New Behavior
Yahoo’s behavioral targeting platforms are called “Engagers” and “Shoppers”. These products succeeded Yahoo’s former platforms, Impulse and Fusion. This is the summary of an article written by Anna...
View ArticleData Miners Dig a Little Deeper
You are giving off a lot of personal information online. Signing up may ask for your name, zip code, among other info, but big software companies such as Microsoft know more information thank you think...
View ArticleDesperately Seeking the Consumer: Personal Search Engines
In 2007, it became clear that Google, Yahoo, and Microsoft prioritize advertising after they each purchased online advertising companies. The search engine is an advertising platform, generating...
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